Brand Alignment is a unique process so we need a unique set of skills and experience to be able to deliver it. We have specialists in brand strategy, customer experience development, business improvement, project management, process change, innovation and communication. They have worked for companies such as Virgin, What If?!, JWT, AG Barr, BT, EMI, PA Consulting and Accenture. It is an eclectic mix of experience but one that means we love analytics and creativity, and process and imagination, in equal measure. We also think the mix is essential to create and deliver brands in today’s world.